Image: CC Stephan Baum
It makes me sad that many people don’t already know the answer to this question, but experience tells me they don’t. So consider this a public service announcement on behalf of content creators everywhere. (Yes, my writer and illustrator friends, this one’s for you.) And for those of you who already know the answer to the question, please join me in a campaign to spread the word. Continue reading
Wondering how your Facebook page’s performance compares against other pages? The social media analytics firm Quintly just released some interesting benchmark data that you can use for comparison purposes. Continue reading
Moz, formerly known as SEOmoz, released its 2013 ranking of search engine optimization factors this week, which is a very big deal to people involved in SEO. Moz surveyed 120 search marketing experts for the study, and also did data analysis of more than 17,000 keyword search results to gauge how 80-plus search ranking factors actually correlate with high placement in search results.
I’m just starting to dig into some of it now (late on a Friday; yes, this is how I spend my weekends), and I’m going to be digesting and learning from it for quite some time. But here are some interesting key points that have jumped out already: Continue reading