Google Analytics is a very powerful tool that can help you understand how people use your website. One of the more powerful options it offers is the ability to segment your audience in different ways, to see how various types of visitors interact with your site.

There are lots of ways in which this can help you. With the rising use of mobile devices to access the Internet, one segment of your audience that should particularly interest you is the subset of visitors who come to your site on a mobile device. With advanced segments, Google Analytics lets you look specifically at mobile traffic. Or you can drill down even further – to look, for example, only at visits from tablet users or those from people using iPhones. Another segment that can be especially valuable to look at is users who come to your site from search engines; Continue reading →