I hope you read and enjoyed – and learned something from – my earlier post with six New Year’s resolutions to help improve your website’s performance in search engine rankings. As promised, here are six more resolutions to help with your SEO efforts. You don’t have to do these all in the order listed here, but they do build on each other, and those in the previous post, to some degree. Continue reading
Are you one for New Year’s resolutions? I’m not usually. But I’ve been thinking a lot lately about search engine optimization (SEO), and I have some suggestions for webmasters or marketers who aren’t sure whether their website is well optimized. Here are 12 suggestions that you can use to make your website more attractive to search engines – not because there are exactly 12 actions that will ensure your website will be found and recommended by search engines, but because there are 12 months in the year. Continue reading
One of the most important elements of search engine optimization (SEO) is choosing the right keywords for your content. It’s an art as much as a science, and it’s difficult to teach. I think considering use cases for your target audience can help.
First, an introduction to keywords: Essentially, keywords are terms — words or phrases — that people use to search on the Internet. Whether on Google, Bing or another search engine, they type in a word or phrase to find information they’re looking for.
If you own or manage a website, you generally want them to find your site — if, that is, they’re looking for anything related to what you do. To do this, you can optimize the content on your site to match up with the keywords people are using in their searches.
It’s important not to overdo this — not to load your pages up with too many references to the keywords, for example. (The best rule of thumb to keep in mind at all times is to make your website a good experience for visitors. You do not want your language to feel unnatural to a visitor.) Continue reading