In case you missed it, Google recently announced plans to make mobile-friendliness an even more important part of its ranking algorithm. What that means is that it’s even more important than before for your website to display well on mobile devices.
The reason for this is sound. It isn’t just Google trying to dictate changes that it wants you to make to your website. Google is reflecting the reality of how people use the Internet. Continue reading
First of all, I just want to say the sky is not falling.
That’s how it seems in some circles these days when people talk about Google’s decision not to pass along searchers’ keywords in the data it sends to websites when people click on any Google’s search engine results. Continue reading
Moz, formerly known as SEOmoz, released its 2013 ranking of search engine optimization factors this week, which is a very big deal to people involved in SEO. Moz surveyed 120 search marketing experts for the study, and also did data analysis of more than 17,000 keyword search results to gauge how 80-plus search ranking factors actually correlate with high placement in search results.
I’m just starting to dig into some of it now (late on a Friday; yes, this is how I spend my weekends), and I’m going to be digesting and learning from it for quite some time. But here are some interesting key points that have jumped out already: Continue reading
Photo Credit: Jeffrey Beall (www.flickr.com/denverjeffrey)
Defining the words and phrases for which you want your website to appear at or near the top of search results pages is a key part of your website’s SEO plan.
But keyword targeting is a craft – perhaps equal parts science and art. Continue reading
Rolo, searching for... who knows what?
I’ve been writing a good bit about search engine optimization lately, including a two-part series on SEO New Year’s resolutions you can make to improve your website’s performance in search listings. In the process, I decided to put together a list of my top go-to SEO resources for you as well. Continue reading
What metrics should you be tracking to monitor your website’s search engine optimization?
You need to define and monitor key metrics so you’ll know whether your efforts are working. Continue reading