I recently read a report on social gaming, put together by eMarketer, that includes this delightful statistic: More than 40% of casual social gamers are age 50 or older.
Does that surprise you? It probably shouldn’t. I know lots of people in that age group, and I see many of them playing games on smartphones and on Facebook — so many that I’m constantly hiding those posts from my Facebook news feed. Not long ago, during a long weekend at a friend’s beach house, I realized at one point that four people — three of them adults over 50 – were sitting near each other, each separately playing Angry Birds on whatever device they had available. Continue reading