I’m more than a bit behind in my reading, and trying to catch up. Today, I opened up a nearly year-old journal for association professionals and came across an article on mobile apps that included this quote:
"Associations cannot rely on an 'if you build it, they will come' strategy to promote their apps."
Did you know that more than half of all iPad owners would rather use their iPad to read and send email than either their phone or their computer? That’s the finding of a recent survey of U.S. iPad owners by email software provider Perion. And you need to pay attention if you rely on email marketing in any significant way. Continue reading
Photo Credit: Executive Office of the President of the United States (Creative Commons)
I haven’t had a lot of extra time on my hands this week. I spent the first two days of the week homebound with the flu, and there’s been a lot going on since then. I did, though, come across a few particularly interesting articles. Supplement your own reading with some of these: Continue reading
There’s a lot of buzz right now about a recent Pew study showing that it’s not terribly uncommon for Facebook users to “take a break” from the site for some period of time. Most of the articles I’ve seen frame the report in the context of showing declining interest in Facebook; several go a step further and cite it as showing that Facebook has little potential to keep growing in the future. The headline on Associations Now asks, “Is Facebook fading?”
My take? Yes, people are starting to take breaks from Facebook. But this is a natural after-effect of the phenomenal growth the network has seen in recent years. Continue reading
It’s never easy when you’ve made a mistake. Do you fess up publicly and apologize? Try to make things better? Or do you keep quiet and hope the error goes unnoticed? Continue reading