Category Archives: Marketing

Get the right image sizes and character counts for social media

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TwitterQuick challenge: Do you know …

  • What are the image dimensions for cover photos on LinkedIn pages? How about Facebook, YouTube and Google+ photo dimensions?
  • How many characters can a  LinkedIn post contain without getting truncated and cut off in followers’ news feeds?
  • Does your Facebook profile photo (that’s the little one that displays as your icon in news feeds) display at the same size that you upload it?
  • Photos you share on Facebook can display at any of three sizes in the news feed. What are they? Continue reading →

9 Ways to Boost Lagging Event Registration…

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… Without Discounting Prices

convention-textureThere’s an interesting article this week on the Stronger by Association blog listing several good reasons why lagging registration should NOT prompt associations to discount their event registration fees. But if you’re faced with low registration levels for your upcoming conference, what other tactics can you use to boost those numbers? Here are a few ideas: Continue reading →

It doesn’t matter how popular video is…

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video2… if your video isn’t any good.

Who among us hasn’t seen a video about how important video is? Who hasn’t seen infographics and charts and tables on the subject? (Not lately? There’s one at the bottom of this post.) Who hasn’t seen article after article (after article) about how important it is to include video in your marketing strategy or content strategy or digital strategy? Just for fun sometime, take a look at YouTube’s own usage data in its press room.

But now, let’s talk about the dark side of that data. Continue reading →

Reporters and Editors: You’re Marketers Now (Like it or Not)

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Keyboards/kimkishbaughThe lines have blurred for reporters and editors these days.

We used to be able to position ourselves above the fray. We’re objective, we’d say. We tell the story the way it really is. PR people may spin the news, but we tell it straight.

All of that’s true. And all of that’s valid. But it’s no longer the whole story.

Truth is, reporters and editors have to shoulder a share of the marketing effort these days. Continue reading →

Tips to Improve Your Website Submission Forms

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Declaration of Intention for Albert EinsteinIs it easy for people to give you the information you need?

Do you have submission forms on your website? Chances are you do. And if your website is an integral part of a thriving organization (and no doubt it is!), chances also are good that those forms enable or support some pretty important functions. They may capture information about your members or donors, get email addresses you need to communicate with people, or even collect money – membership dues, donations, payment for products. Continue reading →

Waving Goodbye: an Email Marketing Failure

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Dear Technology Company:

Today I opted out of your email newsletter. I had been receiving it for several months but had not had time to read any issues. Despite that, I kept the subscription because I knew your company’s brand and considered you a respected name in the world of association and non-profit technology.

But today, I opened the newsletter. And I couldn’t read it.

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