Larger Facebook Link Previews: Make Them Work for You

Facebook reportedly is preparing to roll out a new News Feed display that boosts the size of link previews, making them more prominent in comparison with other content. Inside Facebook reports that the link preview is increasing from 90×90 pixels to 154 by 154 pixels. The rollout reportedly began today – although I don’t yet see it in my News Feed.

It will be interesting to see how this affects users’ interactions with shared links. Continue reading

Make Your Story Your Members’ Story

John Haydon had a nice, short post on his blog recently about using infographics to help tell stories. I’m a big fan of infographics, and if you use them or are considering doing so, his five tips for you are great.

But the post also makes an excellent point about all nonprofit and association communications, not just infographics. He says: Continue reading

Good Reads, Jan. 6-12, 2013

Been too busy this week to spend much time keeping up with your newsletters, RSS feeds and other news sources? Here are some of the best articles I’ve come across during the week.

Analytics & Websites

 Technology

Journalism / Content

 Branding

Personal Development

What Can Associations Learn from Andrew Sullivan’s Paid-Content Decision?

Value, Paywll, Content Scrabble anagramDaily Beast blogger Andrew Sullivan announced last week that he will begin charging readers to access his blog, The Dish. This is very big news in the journalism world, where the question of whether readers will actually pay for good content rages. But it also carries with it a lesson for associations – and really for anyone who has a website that they want people to visit. Continue reading

New Year’s Resolutions for SEO, Part 2

I hope you read and enjoyed – and learned something from – my earlier post with six New Year’s resolutions to help improve your website’s performance in search engine rankings. As promised, here are six more resolutions to help with your SEO efforts. You don’t have to do these all in the order listed here, but they do build on each other, and those in the previous post, to some degree. Continue reading