Beth Kanter posted an interesting question on Facebook today, asking people if they track referrals to their website from social media. I am amazed by how many people don’t do this, especially because it is phenomenally easy using Google Analytics. Continue reading
Google Analytics is a very powerful tool that can help you understand how people use your website. One of the more powerful options it offers is the ability to segment your audience in different ways, to see how various types of visitors interact with your site.
There are lots of ways in which this can help you. With the rising use of mobile devices to access the Internet, one segment of your audience that should particularly interest you is the subset of visitors who come to your site on a mobile device. With advanced segments, Google Analytics lets you look specifically at mobile traffic. Or you can drill down even further – to look, for example, only at visits from tablet users or those from people using iPhones. Another segment that can be especially valuable to look at is users who come to your site from search engines; Continue reading
My inbox is full of mobile data today, and it seems that it has been all week. Everywhere I look, there’s more evidence that mobile devices still continue to increase in importance for Americans (just when you thought that mobile couldn’t get any bigger!). Here’s just a sampling of the headlines:
Is it time for your RSS feed to make the leap to Feedburner? It’s a great tool that can give you important analytics to help you see the success (we hope) and value of your RSS feeds.
So if you don’t already use it, you definitely should consider doing so. But if and when you do, I beg you to take one really important step to keep from losing your committed followers: Let them know that your feed has moved. Continue reading
Facebook reportedly is preparing to roll out a new News Feed display that boosts the size of link previews, making them more prominent in comparison with other content. Inside Facebook reports that the link preview is increasing from 90×90 pixels to 154 by 154 pixels. The rollout reportedly began today – although I don’t yet see it in my News Feed.
It will be interesting to see how this affects users’ interactions with shared links. Continue reading
Is your website optimized for mobile users? Do you have either a separate site or a separate template for mobile users, and the ability to automatically direct visitors to the appropriate version when they arrive at the site? And does your mobile website offer a link to your full website?
If your answer to all those questions is yes… great! Unfortunately, you’re not quite done. Continue reading