Did you know that you can use Google Analytics to track more than just your website traffic.
It’s true. In addition to being an enterprise-quality, free website analytics platform, Google Analytics also can be used to track activity on mobile apps and even offline devices, such as point-of-sale systems. You also can connect it up to your other Google accounts – AdWords, AdSense and Webmaster Tools – so it really can give you a very good all-around picture of how your digital programs are working.
