The Pew Research Center has a new study out showing that a good portion of Americans get news from Facebook, even though that’s generally not the reason they visit the social network. In other words, Facebook is a news source, but largely an accidental one. Continue reading
Beth Kanter wrote an encouraging post on her blog recently, saying she believes nonprofit associations are starting to get smart about social media measurement, looking to analyze its impact rather than just chart fan/follower growth. Speaking at the recent Social Media 4 Nonprofits conference in San Francisco, she said, “I didn’t get asked ‘What are the best tools to measure followers on Twitter?’ Instead, I got asked questions about measuring the longer-term impact of social media – how do we know that our use of social media has influenced a conversion to an action or behavior change or donation? How do we measure and track engagement to results?” Continue reading
Quick challenge: Do you know …
Image: CC Stephan Baum
It makes me sad that many people don’t already know the answer to this question, but experience tells me they don’t. So consider this a public service announcement on behalf of content creators everywhere. (Yes, my writer and illustrator friends, this one’s for you.) And for those of you who already know the answer to the question, please join me in a campaign to spread the word. Continue reading
First of all, I just want to say the sky is not falling.
That’s how it seems in some circles these days when people talk about Google’s decision not to pass along searchers’ keywords in the data it sends to websites when people click on any Google’s search engine results. Continue reading
Wondering how your Facebook page’s performance compares against other pages? The social media analytics firm Quintly just released some interesting benchmark data that you can use for comparison purposes. Continue reading
